Commercialization of Coffee Shop Culture
I’ve never been adverse to working hard and getting dirty. My Pops taught me to run to first base if the pitcher walked me. He used to say, “Always run, run off the field and run on the field.” There is a great scene in the movie Bull Durham about lollygaggers that always makes me think of my Pops. My point (before I wander too far off) is I’m not opposed to the hustle, the grind, or whatever term one uses to describe the drive and determination to see things through to the end.
What bothers me, what I take umbrage with, is the commercialization of the hustle and profiteering off the hard work of others. Think about those coffee shops with their catch phrases and business models that encourage the hustle. Think about those coffee shops and their culture of the third place, the public office space, and the ideal place to study. These coffee shops are there to help you with your hustle, as long as you buy a extra-large with a double shot of your hard earned cash.
I’m all for the hustlers, the grinders, and the go getters out there working toward their goals. I admire and identify with those who are always running, but there are businesses out there who seek to profit off our hard work. Beware of the businesses that ‘encourage’ the hustle simply to make a buck off us in a sideways fashion.